“Red ROVA, Red ROVA, Send Someone Right Over!”

ROVA, a revolutionary on-demand delivery platform which has officially launched in the Boston market, announced today that Alka Gupta of Menlo Park, CA has been named to the growing firm’s Board of Advisors.

Gupta is a tech entrepreneur, fortune 500 former exec, and advisor with experience in digital transformations, fintech, identity, and globalization. She has been at the early stages of significant disruptions including ecommerce, payments, and blockchain globally.

‘Gupta is Co-Founder and Board Director at globaliD, an identity platform leveraging the blockchain. She is currently an Advising Partner at HardYaka Ventures. Prior, she ran Strategy at eBay and Corporate Development at Lycos.

Gupta holds an MBA from The Wharton School and B.S. from Case Western Reserve University. She is a Board Director at globaliD, Digital Frontiers, and Fintel Labs and Women in Identity. She has served as a guest lecturer at both The Wharton School, University of Pennsylvania and The University of Michigan. She serves on the Finance and Audit Board Committee, MPCSD; World Economic Forum Digital Advisory Council; a Distinguished Wharton Women in Business Alumna Award Nominee; past member of the Wharton Alumni Admissions Committee; past Board of Director and President of Menlo Park-Atherton Education Foundation; Former Charter Member and Chair of Mentoring Program at TiE; early Advisory Board Member Women 2.0.

I am excited to join the board of this fast growth concept platform and marketplace and look forward to working with the ROVA team as we expand in cities across the United States,” said Gupta of her appointment.

Tom McGrath, ROVA CEO/founder, said, “Alka brings a wealth of experience in development and strategy for digital ecommerce, defining new markets and growth strategies. We are honored to have Alka join our incredible team and we look forward to benefiting from her tremendous talent as we grow and expand.”

About ROVA and its founder

ROVA is a new, unique technology platform which provides 24/7 on demand, same day delivery of packages through independent contractors, and which rewards drivers with 100% of the delivery fee. Founder Thomas McGrath, a native of Braintree, MA and current resident of Falmouth, is an entrepreneur whose career has included real estate, restaurants, and advocacy for the rights of independent contractor couriers, among other ventures. Three decades ago, he launched and built the national organization NICA, the National Independent Contractors Association, to advocate for the rights of independent contractor couriers, and is now bringing the unique ROVA delivery platform to market.

The ROVA model provides insurance, full transparency, real-time updates, payments and tracking at the customer’s fingertips, and is designed with the drivers in mind. Customers seeking deliveries can access the ROVA platform for a nominal fee, $5, and will then pay a very competitive price for a quick, trackable, delivery of a package anywhere in the U.S. where ROVA has drivers on its platform. The drivers who are registered on the ROVA platform keep 100% of the delivery fee.

With thousands of drivers registered on the ROVA platform in four countries, ROVA is ready to revolutionize the way in which packages are delivered. For additional information, please visit http://rovahq.com. ROVA maintains offices at 99 Derby Street, Hingham, MA 02043.