Whitebridge Pet Brands Acquires Cardinal Pet Care

1/31/20

Whitebridge Pet Brands has acquired Cardinal Laboratories (Cardinal Pet Care), bringing the following brands to its portfolio: Pet Botanics, Crazy Dog, Full Life for Pets, Remedy+Recovery, Gold Medal Pets and Only Healthy Source, which offer a range of pet treats, grooming products and health aids.

Tony de Vos, president of Cardinal Pet Care and founding member of the Pet Sustainability Coalition, has led the company “to become a successful and well-respected family of brands, now distributed throughout North America and around the globe,” officials said.

“At Whitebridge Pet Brands, our team shares a passion for pets and the belief that natural and minimally processed nutrition positively impacts the health and happiness of dogs and cats,” said Olivier Amice, CEO of St. Louis-based Whitebridge Pet Brands, which is backed by Frontenac, an investment firm in Chicago. “We are very excited that the Cardinal Pet Care family of brands, including Pet Botanics and Crazy Dog, will be joining Whitebridge Pet Brands’ portfolio, as their combined strength in the training treats category is complementary to our commitment to happy pets in loving homes. This fourth acquisition gives Whitebridge Pet Brands the ability to leverage our combined structure to provide better service for our customers and to accelerate our overall growth.”

Whitebridge Pet Brands was founded in 2015 with the merger of Cloud Star, a pet treat manufacturer, and Petropics, maker of Tiki Cat and Tiki Dog. Whitebridge Pet Brands acquired Dogswell, a brand of functional jerky for dogs, in 2017.

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