We all know how important it is not to "fall in love" with a stock; any stock for that matter. Mixing (hot-blooded) emotions with (cold-blooded) investment decisions is never a good thing, no matter how good or bad your "intuition" is. Nevertheless, as much as we try to keep the two separate, most (if not all) of us, including yours truly, are guilty as charged when it comes to this "sin". Some more, some less, but it's almost a mission impossible to find emotion-free investors.

In the case of The Walt Disney Co. (DIS) ("Disney" or DIS hereinafter), where almost all of its activities are associated with our childhood and/or with the current lives of our (grand-)children, this is becoming even more difficult to separate the first-hand, personal, warm experience from the distant, impersonal, cold view that needs to be adopted when one is analyzing such a stock.

Nevertheless, in this article, we will try to determine if a market-cap of $270 billion is reasonable for a company that trades at a projected earnings multiple of about 27x, combined with a relatively low dividend yield of only 1.2%?

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